BRAND SPACE GUIDELINE, BUGATTI AUTOMOBILES, MOLSHEIM

‘Create the Incomparable’
Brand Space Guideline for BUGATTI Automobiles, Molsheim

‘Create the Incomparable’: Three words form the foundation of Bugatti’s new corporate identity and corporate design, perfectly encapsulating its raison d’être as it evolves from iconic hyper sports car manufacturer to a wider-reaching hyper luxury brand.

As part of this re-branding, Studio Helmut Luck translated the CI/CD into space and developed a brand guideline that contains the basic elements for creating temporary brand spaces for BUGATTI Automobiles. This guideline shows the most important principles in spatial context and offers application examples for the correct handling of brand design elements and central spatial parameters. It is intended to serve as a source of inspiration and an invitation for architects and designers to work with different textures, materials and light settings to create unique and inviting environments.

The pictures show the first implementations of the guideline.

Client: Interbrand CEE for BUGATTI Automobiles

Third-party image rights:
All images ©BUGATTI Automobiles

Abstract image of pages from the brand space guideline for ephemeral spaces. visual summary from Interbrand of the new corporate identity / corporate design.
Black, white, blue - the main colours of the BUGATTI brand.
In St. Moritz steht ein Bugatti Centodieci im Mittelpunkt der Passione Engadina 2022, welcher von einem Eigentümer zur Verfügung gestellt wurde. In St. Moritz steht ein Bugatti Centodieci im Mittelpunkt der Passione Engadina 2022, welcher von einem Eigentümer zur Verfügung gestellt wurde. New black coloured Bugatti car presentation at Pebble Beach event. White wall with black BUGATTI tag in the background. Engine display next to the car.
Three Bugatti cars in line at the Pebble Beach event. Black wall with white BUGATTI tag in the background. Three Bugatti cars in line at the Pebble Beach event. Black wall with white BUGATTI tag in the background.
Bugatti Chiron coloured in Blue with a black stripe on bonnet stands in a dealership.
Selected Works