‘Create the Incomparable’: Three words form the foundation of Bugatti’s new corporate identity and corporate design, perfectly encapsulating its raison d’être as it evolves from iconic hyper sports car manufacturer to a wider-reaching hyper luxury brand.
As part of this re-branding, Studio Helmut Luck translated the CI/CD into space and developed a brand guideline that contains the basic elements for creating temporary brand spaces for BUGATTI Automobiles. This guideline shows the most important principles in spatial context and offers application examples for the correct handling of brand design elements and central spatial parameters. It is intended to serve as a source of inspiration and an invitation for architects and designers to work with different textures, materials and light settings to create unique and inviting environments.
The pictures show the first implementations of the guideline.
Client: Interbrand CEE for BUGATTI Automobiles
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All images ©BUGATTI Automobiles