BRAND SPACE GUIDELINE, BUGATTI AUTOMOBILES, MOLSHEIM

‘Create the Incomparable’
Brand Space Guideline for Bugatti Automobiles, Molsheim

The name alone conjures up adrenaline and makes collectors' hearts skip a beat: For over 110 years, Bugatti has been crafting sports cars that rank among the most powerful and luxurious in the world. Absolutely unique. This also applies to the brand management. 

"Creating the Incomparable" is the foundation of the new Corporate Identity, which Studio Helmut Luck supported with a brand guideline for ephemeral spaces. Fundamental elements for three-dimensional experiences have been defined and illustrated with application examples. This provides architects and designers with guidelines and inspiration on how to use different textures, materials and lighting settings. With one goal: to create absolutely incomparable environments.

Client: Interbrand CEE for BUGATTI Automobiles

Third-party image rights:
All images ©BUGATTI Automobiles

Abstract image of pages from the brand space guideline for ephemeral spaces. visual summary from Interbrand of the new corporate identity / corporate design.
Black, white, blue - the main colours of the BUGATTI brand.
In St. Moritz steht ein Bugatti Centodieci im Mittelpunkt der Passione Engadina 2022, welcher von einem Eigentümer zur Verfügung gestellt wurde. In St. Moritz steht ein Bugatti Centodieci im Mittelpunkt der Passione Engadina 2022, welcher von einem Eigentümer zur Verfügung gestellt wurde. New black coloured Bugatti car presentation at Pebble Beach event. White wall with black BUGATTI tag in the background. Engine display next to the car.
Three Bugatti cars in line at the Pebble Beach event. Black wall with white BUGATTI tag in the background. Three Bugatti cars in line at the Pebble Beach event. Black wall with white BUGATTI tag in the background.
Bugatti Chiron coloured in Blue with a black stripe on bonnet stands in a dealership.
Selected Works