Back home in the heart of the fans
Flagship store + restaurant, FC Bayern, Munich

If you want to experience FC Bayern Munich, you don't necessarily have to go to the stadium anymore. You can do so on the five floors of the clubs flagship store directly at Marienplatz. Things get exciting here, too. Large-scale digital elements allow the appearance of the shop to change regularly. Wood, steel and concrete form an exciting contrast to the club colour red. Light bands on the ceiling interpret the Bavarian rhombus in a contemporary way. The concept also includes an administration level and a club restaurant.

Client: Interbrand, Cologne
Area: approx. 1,700 sqm
Conceptual design: Studio Helmut Luck
Realisation: umdasch Store Makers Management GmbH

Third-party image rights:
Opening with board members: ©FC Bayern München

Selected Works