For the launch of the new running shoe from Adidas in February 2016, there was no better place than the RUNBASE Berlin. A place where running passion is lived. Derived from the international campaign of Pureboost X, a very special event was designed for Berlin. The "X" is defining a giant ceiling light. The treadmill and displays were specially developed for that location.
Client: ACT3, Berlin
Area: approx. 70 sqm