When introducing Boehringer Ingelheim's new corporate brand, it was made clear from the outset that it's about more than just a logo, colors, or a specific typeface. Rather, "Life Forward" – the essence of the company – should be conveyed, perceived, and experienced.
To achieve this, Studio Helmut Luck created a temporary brand world in three former overseas containers. Here, we not only visually but also conceptually charged "Life Forward". Thousands of visitors in Ingelheim, Biberach, and Vienna were able to interactively discover the company's new identity. A compact indoor version of the installation enabled the same experience in Lyon.
The upcycling of the containers and the responsible use of natural materials throughout the project are in line with Boehringer Ingelheim's commitment to a better future.
Locations: Ingelheim, Biberach, Vienna and Lyon
Client: Interbrand CEE for Boehringer Ingelheim
Third-party image rights: Container ©Martin Rupik, Indoor version ©Boehringer Ingelheim, Graphic ©Interbrand