The design for the retail stores operated by Jio, one of the world's largest telecommunications companies, captures not only the essence of the new JIO brand. Working closely with Interbrand and the in-house brand strategy and graphic design department in India, a concept was developed that also caters to the unique needs and preferences of daily life in India. The result is playful, colourful, vibrant and durable. Key feature: As a modular system, it can easily be adapted to different store sizes. 2018 Awarded with the German Design Award Gold for "Excellent Communications Design and Brand Identity”.