The design for the shops of Jio, one of the largest telecommunications companies in the world, reflects the brands and their appearance. In close cooperation with the brand and graphic design department in India, a concept was developed that meets the special requirements of everyday life in India. It is playful, colourful, vibrant and robust. Moreover, its scalability makes it perfectly adaptable to different shop sizes. This earned the 2018 German Design Award Gold for "Excellent Communications Design and Brand Identity".
Client: Interbrand, Cologne
Area: 5 - 70 sqm (modularly expandable)