Carglass has been the number one in auto glass for decades — reliable, precise, uncompromising. But its spaces didn’t reflect that. Until now.
The project began with a strategic 3D workshop under the guiding principle “Think Big.” Building on this foundation, Studio Helmut Luck and Interbrand CEE analyzed workflows, engaged with staff, and uncovered new requirements. The result: a modular scalable design system for around 400 locations that balances functionality with emotion.
What was once purely pragmatic is now inviting. Sustainable materials, improved lighting, and a sense of space shape both customer areas and team zones. Even the exterior reflects the new identity.
Here, it’s not just the car that feels at home.
Client: Interbrand CEE for CARGLASS®
Locations: 3 prototypes in Cologne and Bergisch Gladbach
Planned Rollout: Approx. 400 locations across Germany
Team: Monya Wasilewski, Benjamin Lange
Renderings: Beyond VA, Hamburg